56 free Google AI tools

56 free google AI tools — 49 completely free, 7 with a real free tier. Google Search Console, Google Analytics 4 (GA4), Google AI Studio and more, rated and…

Free to explore on AI Master Tools — the independent directory of 654+ AI tools. Search by name or by the job you need done, filter by free, freemium or paid, check ratings and real pricing, and compare any two tools side by side to choose the right one in minutes.

Free to use (49)

No paid plan behind them — free or open source, usable as they are.

• Google Search Console — Measure your site's search traffic and performance, fix issues, and make your site shine in Google Search results. (Free, rated 4.9/5)
• Google Fonts — Making the web more beautiful, fast, and open through great typography and iconography. (Free, rated 4.9/5)
• Google Fonts Knowledge — Learn about typography from experts around the world. (Free, rated 4.9/5)
• Skillshop — Develop skills you can apply right away, with e-learning courses designed by Google product experts. (Free, rated 4.9/5)
• Google Trends — Explore how Google data can be used to tell stories. Analyze search volume and trends globally. (Free, rated 4.8/5)
• Google Business Profile — Manage your online presence across Google, including Search and Maps, to reach local customers. (Free, rated 4.8/5)
• Google Tag Manager — Manage all your website tags without editing code. Simple, reliable, easily integrated tag management solutions. (Free, rated 4.8/5)
• NotebookLM — An AI-first notebook, grounded in your own documents, to help you gain insights and synthesize information. (Free, rated 4.8/5)
• Think with Google — Uncover marketing insights, research, and trends to stay ahead of the curve and grow your business. (Free, rated 4.8/5)
• Grow with Google — Free training, tools, and events to help you grow your skills, career, or business. (Free, rated 4.8/5)
• Google AI — Explore Google's open source machine learning and AI technology, research, and tools. (Free, rated 4.8/5)
• Google Digital Garage — Discover a range of free learning content designed to help your business or in your career. (Free, rated 4.8/5)
• Google Keyword Planner — Find the right keywords to target for display ads, search ads, video ads, and app ads. (Free, rated 4.7/5)
• Campaign URL Builder — Easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. (Free, rated 4.7/5)
• Google Ads Editor — Download your campaigns to make bulk changes offline, then upload them directly to Google Ads. (Free, rated 4.7/5)
• Google Merchant Center — Upload your store and product data to Google and make it available for Shopping ads and other Google services. (Free, rated 4.7/5)
• Google Search — The world’s most-used search engine — find anything on the web in an instant. (Free, rated 4.7/5)
• Gmail — Google’s free email service with powerful search, spam protection and Workspace integration. (Free, rated 4.7/5)
• Google Maps — Maps, directions, live traffic and local business info for anywhere on earth. (Free, rated 4.7/5)
• Google Drive — Cloud storage to keep, sync and share your files, photos and documents. (Free, rated 4.7/5)
• Google Docs — Free online word processor for creating and collaborating on documents in real time. (Free, rated 4.7/5)
• Google Sheets — Free online spreadsheets with formulas, charts and real-time collaboration. (Free, rated 4.7/5)
• Google Slides — Create and present slide decks online, together with your team. (Free, rated 4.7/5)
• Google Meet — Secure video meetings and calls for teams, right in your browser. (Free, rated 4.7/5)
• Google Calendar — Smart scheduling, reminders and shared calendars that sync everywhere. (Free, rated 4.7/5)
• Google Photos — Automatic photo backup, AI search and editing for all your memories. (Free, rated 4.7/5)
• Google Translate — Instantly translate text, speech, images and websites across 100+ languages. (Free, rated 4.7/5)
• Google Chrome — The fast, secure web browser with built-in Google features and extensions. (Free, rated 4.7/5)
• Google Lens — Search what you see — identify objects, text and products with your camera. (Free, rated 4.7/5)
• Google Forms — Build free surveys and quizzes and collect responses in a spreadsheet. (Free, rated 4.7/5)
• Google Colab — Free cloud Jupyter notebooks with GPUs for Python, data science and AI. (Free, rated 4.7/5)
• Google Cloud — Cloud computing, storage, data and AI infrastructure that powers apps at scale. (Free, rated 4.7/5)
• Google Scholar — Search scholarly papers, citations and academic literature across disciplines. (Free, rated 4.7/5)
• Android — Google’s mobile operating system powering billions of phones and devices. (Free, rated 4.7/5)
• Google Alerts — Monitor the web for interesting new content based on your custom search queries. (Free, rated 4.6/5)
• Google Analytics Demo Account — Access the Google Analytics demo account to experiment with real business data. (Free, rated 4.6/5)
• Performance Planner — Create plans for your advertising spend and see how changes to campaigns might affect key metrics. (Free, rated 4.6/5)
• Gemini Flash — Google’s fastest, most cost-efficient Gemini model — great for high-volume, low-latency tasks. (Free, rated 4.6/5)
• Google Flow — Google’s AI filmmaking tool built on Veo — generate and direct cinematic video clips from prompts. (Free, rated 4.6/5)
• ImageFX — Google Labs image generator powered by Imagen — create high-quality AI images with expressive chips. (Free, rated 4.6/5)
• Whisk — Google Labs tool that remixes images — combine subject, scene and style images into something new. (Free, rated 4.6/5)
• MusicFX — Google Labs AI music generator — turn text prompts into original instrumental tracks. (Free, rated 4.6/5)
• Google Labs — The home for Google’s experimental AI tools and early access to new products. (Free, rated 4.6/5)
• Firebase Studio — Google’s agentic, cloud-based workspace to build, test and ship full-stack AI apps from a prompt. (Free, rated 4.6/5)
• Jules — Google’s asynchronous AI coding agent that fixes bugs and builds features in your repo autonomously. (Free, rated 4.6/5)
• Google Stitch — AI UI design tool from Google Labs — generate app interfaces and front-end from text or images. (Free, rated 4.6/5)
• Learn About — Google’s conversational AI learning experiment that turns any topic into an interactive lesson. (Free, rated 4.6/5)
• Ads Transparency Center — A searchable hub of verified advertisers and all the ads they are running across Google's platforms. (Free, rated 4.5/5)
• Google Sites — Effortlessly create impactful team sites. No programming or design skills required. (Free, rated 4.5/5)

Free tier available (7)

Freemium: a real free tier with limits, and paid plans once you outgrow it.

• Google Analytics 4 (GA4) — Measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. (Freemium, rated 4.9/5)
• Google AI Studio — The fastest way to start building with Gemini. Prototype and launch generative AI applications. (Freemium, rated 4.9/5)
• YouTube — Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. (Freemium, rated 4.9/5)
• Looker Studio — Unlock the power of your data with interactive dashboards and engaging reports that inspire smarter business decisions. (Freemium, rated 4.8/5)
• Google Gemini — Google's multi-modal AI assistant integrated deeply with search and Google Workspace. Exceptionally fast and precise. (Freemium, rated 4.8/5)
• Interview Warmup — Practice for job interviews with Google AI. (Freemium, rated 4.7/5)
• Google Gemini API — Access Google's multimodal Gemini models. (Freemium, rated 4.7/5)