WATI at a glance: what it does, its pricing, and the best AI alternatives for whatsapp automation. Pricing, features and alternatives, updated for 2026.
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WhatsApp Business API platform built for customer support, marketing, and sales.
WATI is a platform built on the WhatsApp Business API that lets teams handle customer conversations at scale. Typical features include a shared team inbox, broadcast messages to opted-in contacts, chatbots and automated replies, and integrations with common CRMs and e-commerce tools. It is aimed at small and mid-sized businesses that outgrew a single phone running the WhatsApp Business app. It is a paid product, and businesses should also expect separate WhatsApp conversation charges from Meta and the need to get an official business account approved before sending.